Upgrade your knowledge of the business world with Understanding Business 13th Edition. This latest edition from William Nickels, Jim McHugh and Susan McHugh gives you an unparalleled view into the inner workings of modern businesses. With an engaging blend of today’s most important business topics, this text helps aspiring entrepreneurs, business professionals and students develop a deeper understanding of how corporations work and progress in today’s competitive landscape.
Packed with real-world examples and case studies based on today’s technology-driven economy, this book also provides invaluable insights into corporate governance, organizational theory and operations management. Detailed lessons enable readers to build a strong foundation of insider know-how about key concepts in accounting, finance, marketing and international management. On top of that, this extensive learning resource offers extra insight into specialized fields such as e-business, human resource management and strategic management.
Understanding Business 13th Edition is more than just a textbook – it’s a must-have educational companion for entering any field related to business or entrepreneurship. With its comprehensive coverage (including new chapters) and clear writing style, the team of Nickels, McHugh & McHugh put readers right in the driver’s seat on the information highway!